Art Director: Robert Fraser
Designer: Peter Blake/Jann Haworth
Photographer: Michael Cooper
According to Blake, the original concept was to create a scene that showed the Sgt. Pepper band performing in a park; this gradually evolved into its final form, which shows the Beatles, as the Sgt. Pepper band, surrounded by a large group of their heroes, rendered as life sized cut-out figures. Also included were wax-work figures of the Beatles as they appeared in the early '60s, borrowed from Madame Tussauds. The wax figures appear to be looking down on the word "Beatles" spelled out in flowers as if it were a grave, and it has been speculated that this symbolizes that the innocent mop-tops of yesteryear were now dead and gone. At their feet were several affectations from the Beatles' homes including small statues belonging to Lennon and Harrison, a small portable TV set and a trophy. A young delivery boy who provided the flowers for the photo session was allowed to contribute a guitar made of yellow hyacinths. Although it has long been rumored that some of the plants in the arrangement were cannabis plants, this is untrue. Also included is a Shirley Temple doll wearing a sweater in homage to the Rolling Stones (who would return the tribute by having the Beatles hidden in the cover of their own Their Satanic Majesties Request LP later that year).
The collage depicted more than 70 famous people, including writers, musicians, film stars and (at