Saturday, June 16, 2007

VALLEY OF THE KINGS and VALLEY OF THE QUEENS: The Original Website Soundrack and Official Poster

Dagmar Jeffrey, Creative Arche-tech, Archetype Design Studio
Album packaging: 8 fold custom double CD eco wallet
Client: KMT Enterprises, LLC.

VALLEYOFTHEKINGS.COM and VALLEYOFTHEQUEENS.COM are the official dedicated online stores of authentic pharaonic apparel. These modern, designer clothing lines are inspired by the art, culture, iconography and spirit of Ancient Egypt, the world's first nation-state.

Influenced by Classical European, African, Middle-Eastern, and Contemporary musical sources, Brain Lashure brilliantly captures the mystery, power and unparalleled majestic splendor of Ancient Egypt in this double CD set.

Design: Dagmar Jeffrey
Poster: 3'x2' waterless offset on 12pt semi-gloss aqueous coated stock

The Architect of this fashion line strives to maintain authenticity as much as possible throughout the branding. The centerfold for example, shown in more detail here, was implemented into a poster and was composed of dozens of authentic Ancient Egyptian artifacts to tell the epic story behind the brand. Some of the images were obtained from as far away as the Cairo Museum. It compliments the CD as well as promote the web site and consequently, the line itself.

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