Monday, July 27, 2009

Apple and Labels Hope to Reinvent Digital Album as Something People Buy

Some hope...from Wired Magazine:

The view that technology is an unstoppable juggernaut moving at lightning pace isn’t always accurate. Sometimes the simplest ideas take years to realize — even when Apple is involved and the future of the recorded music business could be at stake.

Take today’s widely-echoed Financial Times report about “Project Cocktail” — an attempt by Apple and the four major labels to re-imagine the digital album with soft (as in onscreen) album art. They hope album art that embraces digital technology, rather than merely providing a miniaturized version of the original album cover, will entice music fans to start buying digital albums again. Apple and the labels envision fans gathering ’round the glow of their laptops — or tablet PCs — to listen to music together, the way they used to before they retreated into their own digital pods. [read the rest of the article here]

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