Apple and Labels Hope to Reinvent Digital Album as Something People Buy

Some hope...from Wired Magazine:

The view that technology is an unstoppable juggernaut moving at lightning pace isn’t always accurate. Sometimes the simplest ideas take years to realize — even when Apple is involved and the future of the recorded music business could be at stake.

Take today’s widely-echoed Financial Times report about “Project Cocktail” — an attempt by Apple and the four major labels to re-imagine the digital album with soft (as in onscreen) album art. They hope album art that embraces digital technology, rather than merely providing a miniaturized version of the original album cover, will entice music fans to start buying digital albums again. Apple and the labels envision fans gathering ’round the glow of their laptops — or tablet PCs — to listen to music together, the way they used to before they retreated into their own digital pods. [read the rest of the article here]

The Album Is Alive

This made me happy.

"Everyone thinks it's a dying art," Stoltze explains in his Fort Point Channel studio. "But the truth is that there's a lot of really great things still being done by the small record labels and designers."

So says the author of the new book, 1000 Music Graphics: A compilation of packaging, posters, and other sound solutions in an interview with Christopher Muther at boston.com.

Stoltze is optimistic about the future of album art. I’m trying to be. He things that people will continue to want to have something tangible in their hands instead of just a bunch of digital files. That seems right to me and since it’s something I love to design, here’s to the little flicker of hope that Stoltze has given me.